000 00605cam a2200157 a 4500
020 _a0072537140 (hb)
020 _a0071214267 (hb)
082 0 0 _a658.8342
_bARN
100 1 _aArnould, Eric J.
_aLinda price
_aGeorge Zinkhan
245 1 0 _aConsumers
260 _aBoston
_bMcGraw-Hill/Irwin
_c2004
300 _axxv, 845 p.
_b: ill.
_c; 25 cm.
650 0 _aConsumer behavior
_vDecision making
_vMarketing management
_vSocial context
_vConsumer action
_vChanging world consumption
_vConsumption meanings
_vMarketing strategies
_vGoals and involvement
_vHousehold behaviors
_vFMS
_vNCUK
942 _cBK
999 _c4762
_d4762