| 000 | 00969nam a22001937a 4500 | ||
|---|---|---|---|
| 999 |
_c47752 _d47752 |
||
| 040 | _cRiphah International University | ||
| 082 |
_a658.8 _bNOO |
||
| 100 | _aNoor ul Ain Anwar (37662) | ||
| 245 |
_aInfluence of social media marketing on consumer's purchase intention _bwith the moderating role of brand credibility and mediating role of brand awareness |
||
| 260 |
_aIslamabad _b(unpublished) _c2022 |
||
| 300 |
_axii, 120 p. _b: ill. _c; 30 cm. _e+CD |
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| 500 | _aSubmitted in partial fulfillment of the requirement for the degree of Master of Science in Engineering Management to the Faculty of Management Sciences | ||
| 500 | _aIncludes bibliographical references and appendix | ||
| 500 | _aThesis Supervisor: Mr. Shoaib Shafique | ||
| 502 | _aThesis (MS)--Riphah International University, 2022 | ||
| 546 | _aEnglish | ||
| 650 |
_aMarketing management _vSocial media marketing _vConsumer purchase intention _vBrand awareness _vBrand credibility _vFMS |
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| 942 | _cTH | ||