| 000 | 00507nam a22001337a 4500 | ||
|---|---|---|---|
| 999 |
_c4782 _d4782 |
||
| 020 | _a8178293706 (pbk) | ||
| 082 |
_a659.1 _bTEL |
||
| 100 | _aTellis,Gerard J. | ||
| 245 |
_aEffective advertising _bunderstanding when how and why advertising work |
||
| 260 |
_aNew delhi _bResponse Books _c2004 |
||
| 300 |
_a201 p. _b: ill. _c; 24 cm. |
||
| 650 |
_aAdvertising _aAdvertising agencies _vEmotions in advertising _vModels of hierarchy _vAdvertising dynamics _vAdvertising frequency _vAdvertising myths _vFMS |
||
| 942 | _cBK | ||