000 00436nam a22001337a 4500
999 _c4783
_d4783
020 _a8124202958 (pbk)
082 _a658.827
_bRAN
100 _aRandall,Geoffrey
245 _aBranding
_bpractical guide to plan your strategy
260 _aNew Delhi
_bCrest Publishing House
_c2003
300 _avii, 184 p.
_c; 24 cm.
650 _aBranding
_vSales promotion
_vGlobal branding
_vBrand value
_aMarketing
_vTrademarks
_vPlanning
_vFMS
942 _cBK