| 000 | 00492nam a22001337a 4500 | ||
|---|---|---|---|
| 999 |
_c4792 _d4792 |
||
| 020 | _a812192216X | ||
| 082 |
_a658.8 _bGRO |
||
| 100 | _aGrover, S. K. | ||
| 245 |
_aMarketing _ba strategic orientation |
||
| 260 |
_aNew Delhi _bS. Chand & Comapny _c2003 |
||
| 300 |
_axii, 275 p. _b: ill. _c; 24 cm. |
||
| 650 |
_aManagement science _aMarketing _vStrategic marketing _vCustomer analysis _vIndustry analysis _vRetailing trends _vStrategic promotion _vPersonal selling _vBranding decisions _vFMS |
||
| 942 | _cBK | ||