| 000 | 01000nam a22001937a 4500 | ||
|---|---|---|---|
| 999 |
_c48088 _d48088 |
||
| 040 | _cRiphah International University | ||
| 082 |
_a658.8 _bNID |
||
| 100 | _aNida Navid (29267) | ||
| 245 |
_aImpact of brand personality on brand loyalty with moderating mediating analysis of customer emotional attachment and customer emotional intelligence _ban empirical analysis of Pakistan smartphone agency |
||
| 260 |
_aIslamabad _b(unpublished) _c2020 |
||
| 300 |
_avi, 80 p. _b: ill. _c; 30 cm. _e+CD |
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| 500 | _aSubmitted in partial fulfillment of the requirement for the degree of Master of Science in Marketing to the Faculty of management Sciences | ||
| 500 | _aIncludes bibliographical references and appendix | ||
| 500 | _aThesis supervisor: Dr. Mubashar Hassan Zia | ||
| 502 | _aThesis (MS) --Riphah International University, 2020 | ||
| 546 | _aEnglish | ||
| 650 |
_aMarketing _vCustomer emotional intelligence _vCustomer emotional attachment _vBrand personality _vBrand loyalty _vFMS |
||
| 942 | _cTH | ||