000			00506nam a22001457a 4500
020			_a7777771612 (pbk)
082			_a658.8 _bMCD
100			_aMcdonnell, John
245			_aBSB126 Marketing _ban integrated approach to marketing, advertising, public relations and communication
260			_aAustralia _bMcGraw-Hill _c2005
300			_aiv, 653 p. _b: ill. _c; 29 cm.
500			_aInclude index.
650			_aMarketing _vMarketing plan _vMarketing research _vConsumer behaviour _vCommunication _vFMS
942			_cBK
999			_c4860 _d4860