| 000 | 00552nam a22001577a 4500 | ||
|---|---|---|---|
| 020 | _a8131707067 (pbk) | ||
| 082 |
_a658.83 _bMAL |
||
| 100 | _aMalhotra, Naresh K | ||
| 245 |
_aMarketing research _ban applied orientation |
||
| 260 |
_aNew Delhi _bPearson Education _c2007 |
||
| 300 |
_a909 p. _b: ill. _c; 27 cm. |
||
| 500 | _aInclude index. | ||
| 650 |
_aMarketing research _vResearch problem _vResearch design _vCausal research design _vData collection _vFactor analysis _vMultidimensional scaling _vRepor preparation _vFMS |
||
| 942 | _cBK | ||
| 999 |
_c4902 _d4902 |
||