000 00545nam a22001457a 4500
999 _c51179
_d51179
020 _a9781032187662 (pbk)
082 _a658.05
_bKIR
100 _aKiran Chaudhary
_aMansaf Alam
245 _aBig data analytics
_bapplications in business and marketing
260 _aBoca Raton
_bCRC Press, Taylor & Francis Group, LLC
_c2022
300 _axiii, 261 p.
_b: ill.
_c; 23 cm.
500 _aIncludes bibliographical references and index.
650 _aMarketing-data processing
_vBig data analytics
_vBasket analysis
_vAlgorithms
_vMarket
_vFC
942 _cBK