| 000 | 00564cam a22001454a 4500 | ||
|---|---|---|---|
| 999 |
_c5173 _d5173 |
||
| 020 | _a0072409479 (hb) | ||
| 082 | 0 | 0 |
_a658.8 _bPER |
| 100 | 1 |
_aPerreault, William D. _aE. Jerome McCarthy |
|
| 245 | 1 | 0 |
_aBasic marketing _ba global-managerial approach |
| 260 |
_aBoston _bMcGraw-Hill _c2002 |
||
| 300 |
_axxxii, 815 p. _b: ill., Col. _c; 28 cm. _e1 computer laser optical disk (4 3/4 in.) |
||
| 650 | 0 |
_aMarketing _aManagement _vGlobal economy _vFocusing marketing _vEvaluating opportunities _vDemographic dimensions _vStrategy planning _vFMS |
|
| 942 | _cBK | ||