000 00594nam a22001457a 4500
020 _a0070634793 (pbk)
082 _a658.83
_bHAI
100 _aHair Jr, Joseph F.
_aRobert P.Bush
_aDavid J. Ortinau
245 _aMarketing Research
_bwithin a changing information environment
260 _aNew Delhi
_bTata McGraw Hill
_c2006
300 _axxvii, 700 p.
_b: ill.
_c; 25 cm
650 _aMarketing research
_aManagement
_vMarketing decision support system
_vExploratory design
_vDesigning research project
_vCollecting data
_vData analysis
_vTechnology in research
_vFMS
942 _cBK
999 _c5187
_d5187