000			00500nam a22001577a 4500
999			_c52792 _d52792
020			_a9780071326230 (pbk)
082			_a658.802 _bCRA
100			_aCravens, David W. _aNigel F. piercy
245			_aStrategic marketing
260			_aSingapore _bMcGraw Hill _c2009
300			_a653 p. _b: ill. _c; 25.5 cm.
500			_aIncludes index.
650			_aMarketing _aManagement Science _vBrand management _vChain strategies _vPricing strategies _vMarket segmentation _vFMS
942			_cBK