| 000 | 00588nam a2200157 4500 | ||
|---|---|---|---|
| 999 |
_c54344 _d54344 |
||
| 020 | _a9780750622448 (pbk) | ||
| 082 |
_a658.802 _bWIL |
||
| 100 |
_aWilson, Richard M.S. _aColin Gilligan |
||
| 245 |
_aStrategic marketing management _bPlanning, implementation, and control |
||
| 260 |
_aNew Delhi _bButterworth- Heinemann _c1997 |
||
| 300 |
_axx, 827 p. _b: ill. _c; 28 cm. |
||
| 500 | _aIncludes index, appendix and bibliography . | ||
| 650 |
_aStrategic marketing management _vManagement sciences _vMarketing management _vStrategic planning _vModeling _vFMS |
||
| 942 | _cBK | ||