000			00627nam a22001577a 4500
999			_c56727 _d56727
020			_a0130477222 (hb)
082			_a659.1 _bWEL
100			_aWells, William _aSandra Moriarty _aJohn Burnett
245			_aAdvertising _bprinciples and practice
260			_aNew Delhi _bPearson Education, Inc _c2003
300			_axxxii, 599 p. _b: ill., (Col.) _c; 28 cm.
500			_aIncludes bibliographical references and index.
650			_aAdvertising _aManagement _vAdvertising media _vBusiness advertising _vMarketing process _vStrategic planning _vResearch planning _vCreative Advertising _vFSSH
942			_cBK