| 000 | 00973nam a22001937a 4500 | ||
|---|---|---|---|
| 999 |
_c57121 _d57121 |
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| 040 | _cRiphah International University | ||
| 082 |
_a658.8 _bFAR |
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| 100 | _aFarhan Khurshid Qureshi (56609) | ||
| 245 |
_aImpact of social media marketing activities on brand loyalty: _bExploring the mediating role of brand awareness and the moderating influence of customized age group and social media influencer |
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| 260 |
_aIslamabad _b(unpublished) _c2025 |
||
| 300 |
_axiii, 77 p. _b: ill. _c; 30 cm. _e+CD |
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| 500 | _aSubmitted in partial fulfillment of the requirements for the degree of Master of Sciences in Marketing to the Faculty of Management Sciences | ||
| 500 | _aIncludes bibliographical references | ||
| 500 | _aThesis Supervisor: Dr. Naeem Ahmed Tahir | ||
| 502 | _aThesis (MS)--Riphah International University, 2024 | ||
| 546 | _aEnglish | ||
| 650 |
_aMarketing _vSocia-economic status _vSocial media marketing _vBrand awareness _vBrand loyalty _vFMS |
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| 942 | _cTH | ||