| 000 | 00920nam a22001937a 4500 | ||
|---|---|---|---|
| 999 |
_c58065 _d58065 |
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| 040 | _cRiphah International University | ||
| 082 |
_a658.8 _bAYE |
||
| 100 | _aAyesha Khan Burki (11510) | ||
| 245 |
_aAttitude, subjective norms, intentions towards webrooming and webrooming behavior: _bdoes social media celebrities matter |
||
| 260 |
_aIslamabad _b(unpublished) _c2025 |
||
| 300 |
_axiii, 108 p. _b: ill. _c; 30 cm. _e+CD |
||
| 500 | _aSubmitted in partial fulfillment of the requirements for the degree of Master of Sciences in Marketing to the Faculty of Management Sciences | ||
| 500 | _aIncludes bibliographical references and appendix | ||
| 500 | _aThesis Supervisor: Dr. Hassan Zahid | ||
| 502 | _aThesis (MS)--Riphah International University, 2025 | ||
| 546 | _aEnglish | ||
| 650 |
_aMarketing _vHybrid shopping _vWebrooming behavior _vDigital marketing _vDecision making _vConsumer behavior _vFMS |
||
| 942 | _cTH | ||