000 00576nam a22001577a 4500
999 _c58593
_d58593
020 _a978292738086 (pbk)
082 _a658.872
_bCHA
100 _aChaffey, Dave
_aFiona Ellis-Chadwick
_aMajd Abed-Rabbo
245 _aDigital marketing
260 _aHarlow
_bPearson Education Limited
_c2025
300 _axxvii, 548p.
_b: ill., Col
_c; 26 cm.
500 _aIncludes bibliographical references, glossary and index
650 _aDigital marketing
_vDigital channel performance
_vMarketplace analysis
_vInternet marketing
_vDigital platforms
_vFMS
942 _cBK