| 000 | 00576nam a22001577a 4500 | ||
|---|---|---|---|
| 999 |
_c58593 _d58593 |
||
| 020 | _a978292738086 (pbk) | ||
| 082 |
_a658.872 _bCHA |
||
| 100 |
_aChaffey, Dave _aFiona Ellis-Chadwick _aMajd Abed-Rabbo |
||
| 245 | _aDigital marketing | ||
| 260 |
_aHarlow _bPearson Education Limited _c2025 |
||
| 300 |
_axxvii, 548p. _b: ill., Col _c; 26 cm. |
||
| 500 | _aIncludes bibliographical references, glossary and index | ||
| 650 |
_aDigital marketing _vDigital channel performance _vMarketplace analysis _vInternet marketing _vDigital platforms _vFMS |
||
| 942 | _cBK | ||