000			00603nam a22001577a 4500
999			_c59115 _d59115
020			_a9781398608191 (pbk)
082			_a658.83 _bGRI
100			_aGrigsby, Mike
245			_aMarketing analytics _ba practical guide to improving consumer insights using data techniques
260			_aLondon _bKogan Page _c2023
300			_axi, 332 p. _b: ill. _c; 23 cm.
500			_aIncludes bibliographical references and index.
650			_aManagement sciences _aMarketing _vMarket segmentation _vConsumer behavior _vMarketing research _vMarketing strategy _vData analytics _vRSBM _vFMS
942			_cBK