| 000 | 00520cam a2200145 i 4500 | ||
|---|---|---|---|
| 999 |
_c59684 _d59684 |
||
| 020 | _a9781119341208 (hb) | ||
| 082 | 0 | 0 |
_a658.8 _bKOT |
| 100 | 1 |
_aKotler, Philip _aHermawan Kartajaya _aIwan Setiawan |
|
| 245 | 1 | 0 |
_aMarketing 4.0 _bmoving from traditional to digital |
| 260 |
_aNew Jersey _bJoh Wile & Sons Inc. _c2017 |
||
| 300 |
_axix, 184 p. _c: 24 cm |
||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aMarketing _vInfluential digital subcultures _vTrends shiping marketing _vConnected customers _vBrand affinity _vFMS |
|
| 942 | _cBK | ||