| 000 | 00565cam a22001454a 4500 | ||
|---|---|---|---|
| 005 | 20260429153109.0 | ||
| 020 | _a9780199556502 (pbk) | ||
| 082 | 0 | 0 |
_a658.8 _bKIM |
| 100 | _aKimmel, Allan J. | ||
| 245 | 0 | 4 |
_aConnecting with consumers _b: marketing for new marketplace realities |
| 260 |
_aNew York _bOxford university press _c2010 |
||
| 300 |
_axvi, 333 p. _c; 24.5 cm. _b: ill. |
||
| 650 | 0 |
_aManagement Sciences _aConsumer behavior _vCustomer engagement _vCustomer relationship _vmarketing strategies _vModern marketing _vMarketplace realities _vRSBM _vGLB-LHR |
|
| 942 | _cBK | ||
| 999 |
_c61629 _d61629 |
||