000			00661nam a22001577a 4500
999			_c61652 _d61652
020			_a978-1-4129-7990-0 (pbk)
082			_a658.8342 _bMOO
100			_aMooij, Marieke de
245			_aConsumer behavior and culture _b: consequences for global marketing and advertising
260			_aCalifornia _bSage publication, Inc. _c2011
300			_axv, 403 p. _b: ill., Col., _c; 23 cm.
500			_aIncluded appendix, bibliographical references and index
650			_aHospitality management _aCultural dimensions _aConsumer motivation _vDecision-making process _vCommunication styles _vLocal culture _vMotivation _vValues _vRIHCA _vGLB-LHR
942			_cBK