000 00528nam a22001457a 4500
999 _c61689
_d61689
020 _a9781780644530 (pbk)
082 _a910.72
_bGUR
100 _aGursoy, Dogan
_aMuzaffer Uysal
_aErcan Sirakaya-Turk
245 _aHandbook of scales in tourism and hospitality research
260 _aUK
_bCPI Group
_c2015
300 _axiv, 413 p.
_b: ill.
_c; 24.5 cm.
650 _aHospitality management
_aHospitality industry
_vMarketing research
_vInternal marketing
_vPromotion policy
_vTourism
_vRICHA
_vGLB-LHR
942 _cBK