000			00635nam a22001577a 4500
005			20260802181859.0
020			_a9780131708273 (pbk)
082			_a647.940688 _bSHO
100			_aShoemaker, Stowe _aMargaret Shaw
245			_aMarketing essentials in hospitality and tourism _b: foundations and practices
260			_aNew Jersey _bPearson Prentice Hall _c2008
300			_axxv, 611 p. _b: ill. _c; 27.5 cm.
500			_aIncludes index.
650			_aManagement science _aHospitality industry _aRelationship marketing _vDestination marketing _vConsumer behavior _vTourism marketing _vServices marketing _vPricing strategy _vRSBM
942			_cBK
999			_c61942 _d61942