000			00664nam a22001817a 4500
005			20260521125108.0
020			_a0131469185 (hb)
020			_a9780131469181
082			_a658.8 _bKOT
100			_aKotler, Philip _aGray Armstrong
245			_aPrinciples of marketing
260			_aNew Jersey _bPearson Prentice Hall _c2006
300			_axx, 651 p. _b: ill., Col., _c; 27.8 cm.
500			_aIncludes glossary, appendices, bibliographical references and index.
650			_aManagement sciences _aMarketing _vCommunication strategy _vAdvertising promotion _vMarketing ethics _vPricing products _vPersonal selling _vRSBM _vGLB-LHR
942			_cBK
999			_c61957 _d61957