000			00599nam a22001697a 4500
005			20260511150231.0
020			_a9780230507203 (pbk)
082			_a658.802 _bCON
100			_aRoss,Brennan _aPaul,Baines _aPaul,Garneau _aLynn,Vos
245			_aContemporary strategic marketing
260			_aUnited Kingdom _bPalgrave Macmillan _c2008
300			_axxiv, 462 p. _b: ill. _c; 24.5 cm.
500			_aIncludes index.
650			_aStrategic marketing _aMarketing management _vCompetitive advantage _vMarket analysis _vCustomer value _vMarketing planning _vSegmentation _vRSBM
942			_cBK
999			_c61962 _d61962