000			00672nam a22001697a 4500
005			20260511145658.0
020			_a9780071458290 (hb)
082			_a658.84 _bSTO
100			_aStone,Bob _aRon,Jacobs
245			_aSuccessful direct marketing methods _b: interactive, database and customer-based marketing for digital age
260			_aUnited States of America _bMcGraw-Hill _c2008
300			_axxviii, 663 p. _b: ill. _c; 24 cm.
500			_aIncludes glossary and index.
650			_aCustomer relationship management _aMarketing management _vDirect marketing _vDatabase marketing _vSales strategies _vDigital marketing _vTelemarketing _vRSBM
942			_cBK
999			_c61973 _d61973