| 000 | 00566nam a22001577a 4500 | ||
|---|---|---|---|
| 005 | 20260521123321.0 | ||
| 020 | _a186197664X (hb) | ||
| 082 |
_a658.827 _bBRA |
||
| 100 |
_aRita Clifton _aJohn Simmons |
||
| 245 | _aBrands and branding | ||
| 260 |
_aLondon _bHatton Garden _c2003 |
||
| 300 |
_axv, 256 p. _b: ill. _c; 23.5 cm. |
||
| 500 | _aIncludes bibliographical references and index. | ||
| 650 |
_aManagement sciences _aMarketing-Branding _vBranding places _vBrand marketing _vFinancial values _vBrand equity _vBusiness assets _vSocial values _vRSBM _vGLB-LHR |
||
| 942 | _cBK | ||
| 999 |
_c62076 _d62076 |
||