000 00903nam a22002057a 4500
005 20260603134634.0
040 _cRiphah International University
082 _a658.8
_bNAF
100 _aNafeesa Hashmi (29985)
245 _aImpact of impulsive buying tendency on in-store and online impulsive buying behavior with the moderating role of retail therapy
260 _aIslamabad
_b(unpublished)
_c2024
300 _a81 p.
_b: ill.
_c; 30 cm.
_e+CD
500 _aSubmitted in fulfilment of the requirements for the degree of Master of Science in Marketing to the Faculty of Management Sciences.
500 _aIncludes bibliographical references and appendix
500 _aThesis supervisor: Dr. Hassan Zahid
502 _aThesis (MS)--Riphah International University, 2026
546 _aEnglish
650 _aMarketing
_vImpulsive buying tendency
_vBuying behavior
_vRetail therapy
_vFMS
942 _cTH
999 _c62293
_d62293