| 000 | 00992nam a22002057a 4500 | ||
|---|---|---|---|
| 005 | 20260610153350.0 | ||
| 040 | _cRiphah International University | ||
| 082 |
_a658 _bSHE |
||
| 100 | _aShermeen Hassan (7815) | ||
| 245 |
_aImpact of perceived authenticity of social media influencers on consumers' behavioral intentions in the fashion and lifestyle sector of Pakistan _ba moderated-mediation model |
||
| 260 |
_aIslamabad _b(unpublished) _c2026 |
||
| 300 |
_aviii, 245 p. _b: ill. _c; 30 cm. _e+CD |
||
| 500 | _aSubmitted in fulfilment of the requirements for the degree of Doctor of Philosophy in Management Sciences to the Faculty of Management Sciences. | ||
| 500 | _aIncludes bibliographical references and appendix | ||
| 500 | _aThesis supervisor: Dr. Hasan Zahid | ||
| 502 | _aThesis (Ph.D)--Riphah International University, 2026. | ||
| 546 | _aEnglish | ||
| 650 |
_aManagement sciences _vCustomer brand relationship _vSocial media influencer _vPurchase intention _vFMS |
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| 942 | _cTH | ||
| 999 |
_c62441 _d62441 |
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