| 000 | 00646nam a22001697a 4500 | ||
|---|---|---|---|
| 005 | 20260619120533.0 | ||
| 020 | _a9780131875524 (hb) | ||
| 082 |
_a658.8 _bLOV |
||
| 100 |
_aLovelock, Christopher _aJochen Wirtz |
||
| 245 |
_aServices marketing _b: people, technology, strategy |
||
| 260 |
_aUnited States of America _bPearson Prentice Hall _c2007 |
||
| 300 |
_axx, 648 p. _b: ill., Col., _c; 28 cm. |
||
| 500 | _aIncludes glossary, credits and index. | ||
| 650 |
_aServices marketing _aCustomer services _vService management _vRelationship marketing _vConsumer behavior _vCustomer loyalty _vService industries _vRSBM |
||
| 942 | _cBK | ||
| 999 |
_c62453 _d62453 |
||