| 000 | 00676nam a22001577a 4500 | ||
|---|---|---|---|
| 005 | 20260611114343.0 | ||
| 020 | _a9780749453893 (hb) | ||
| 082 |
_a658.872 _bRYA |
||
| 100 |
_aRyan, Damian _aCalvin Jones |
||
| 245 |
_aUnderstanding digital marketing _b: marketing strategies for engaging the digital generation |
||
| 260 |
_aLondon _bKogan Page _c2009 |
||
| 300 |
_axii, 276 p. _b: ill. _c; 24.3 cm. |
||
| 500 | _aIncludes glossary, further reading and index | ||
| 650 |
_aMarketing _aDigital Marketing _vInternet marketing _vOnline marketing _vSocial media marketing _vContent marketing _vSearch engine optimization (SEO) _vDigital advertising _vConsumer engagement _vRSBM |
||
| 942 | _cBK | ||
| 999 |
_c62561 _d62561 |
||