| 000 | 00651nam a22001697a 4500 | ||
|---|---|---|---|
| 005 | 20260622124543.0 | ||
| 020 | _a9780230111387 (hb) | ||
| 082 |
_a658.872 _bCOP |
||
| 100 | _aCopulsky, Jonathan R | ||
| 245 |
_aBrand resilience _b: managing risk and recovery in a high-speed world |
||
| 260 |
_aNew York _bPalgrave Macmillan _c2011 |
||
| 300 |
_axi, 244 p. _b: ill. _c; 24 cm. |
||
| 500 | _aIncludes notes and index | ||
| 650 |
_aStrategic Risk Management _aBrand Management _vBrand reputation _vCrisis management _vRisk mitigation strategy _vBrand equity resilience _vCorporate communication _vReputation recovery _vRSBM |
||
| 942 | _cBK | ||
| 999 |
_c62600 _d62600 |
||