000 00608nam a22001577a 4500
005 20260703104700.0
020 _a0471540676 (hb)
082 _a338.4791
_bHEA
100 _aHeath, Ernie
_aGeoffrey Waterloo
245 _aMarketing tourism destinations
_b: a strategic planning approach
260 _aNew York
_bJohn Wiley and Sons
_c1992
300 _axii, 218 p.
_b: ill.
_c; 23.5 cm.
500 _aIncludes bibliographical references and index.
650 _aHospitality management
_aMarketing tourism
_vMarketing strategy
_vTourism planning
_vTarget marketing
_vTourist market
_vTourist trade
_vRIHCA
942 _cBK
999 _c62610
_d62610