000			00583nam a22001697a 4500
005			20260622161822.0
020			_a9780471415725 (pbk)
082			_a658.8 _bAAK
100			_aAaker, David A
245			_aStrategic market management
260			_aNew York _bWiley _c2001
300			_axiv, 338 p. _b: ill. _c; 22.6 cm.
500			_aIncludes notes, appendix and index
650			_aMarketing Management _aMarket Analysis _vCompetitive Strategy _vBrand Management _vCustomer Value _vMarket Segmentation _vBusiness Strategy _vCompetitive Advantage _vRSBM
942			_cBK
999			_c62619 _d62619