| 000 | 00632nam a22001697a 4500 | ||
|---|---|---|---|
| 005 | 20260624114903.0 | ||
| 020 | _a9780273676454 (pbk) | ||
| 082 |
_a658.802 _bPIC |
||
| 100 |
_aPickton, David _aAmanda Broderick |
||
| 245 | _aIntegrated marketing communications | ||
| 260 |
_aUnited Kingdom _bPearson Education Limited _c2005 |
||
| 300 |
_axxii, 761 p. _b: ill., Col., _c; 24.5 cm. _e+CD |
||
| 500 | _aIncludes references, glossary and index. | ||
| 650 |
_aMarketing _aAdvertising marketing _vMarketing communications _vPublic relations _vDigital marketing _vMarketing strategy _vConsumer behavior _vRSBM |
||
| 942 | _cBK | ||
| 999 |
_c62655 _d62655 |
||