| 000 | 00614nam a22001577a 4500 | ||
|---|---|---|---|
| 005 | 20260706102757.0 | ||
| 020 | _a9780230220928 (hb) | ||
| 082 |
_a658.827 _bMOI |
||
| 100 |
_aMoilanen, Teemu _aSeppo Rainisto |
||
| 245 |
_aHow to brand nations, cities and destinations _b: a planning book for place branding |
||
| 260 |
_aNew York _bPalgrave Macmillan _c2009 |
||
| 300 |
_aix, 202 p. _b: ill. _c; 24.5 cm. |
||
| 500 | _aIncludes bibliography and index. | ||
| 650 |
_aManagement sciences _aBrand management _vBrand communications _vBranding project _vOperational plan _vSuccessful brand _vMarketing plan _vRSBM |
||
| 942 | _cBK | ||
| 999 |
_c62675 _d62675 |
||