000			00607nam a22001577a 4500
005			20260704090823.0
020			_a9780415896573 (pbk)
082			_a658.812 _bBAR
100			_aBaran, Roger J. _aRobert J. Galka
245			_aCRM _b: the foundation of contemporary marketing strategy
260			_aUnited States of America _bRoutledge _c2013
300			_aix, 393 p. _b: ill., Col., _c; 25 cm.
500			_aIncludes notes and index.
650			_aCustomer relations _aMarketing _vCustomer relationship management _vCustomer loyalty _vCustomer satisfaction _vSales management _vDatabase marketing _vRSBM
942			_cBK
999			_c62769 _d62769