| 000 | 00565nam a22001577a 4500 | ||
|---|---|---|---|
| 005 | 20260729134048.0 | ||
| 020 | _a9780749441784 (pbk) | ||
| 082 |
_a658.802 _bWES |
||
| 100 | _aWestwood, John | ||
| 245 | _aThe marketing plan workbook | ||
| 260 |
_aUnited Kingdom _bKogan Page _c2005 |
||
| 300 |
_axiii, 360 p. _b: ill. _c; 23.8 cm. |
||
| 500 | _aIncludes appendix and index. | ||
| 650 |
_aMarketing management _aManagement sciences _aBusiness planning _vMarketing Plan _vStrategic Marketing _vMarketing Objectives _vMarketing Budget _vBusiness Planning _vRSBM |
||
| 942 | _cBK | ||
| 999 |
_c62799 _d62799 |
||