| 000 | 00945nam a22002057a 4500 | ||
|---|---|---|---|
| 005 | 20260716130628.0 | ||
| 040 | _cRiphah International University | ||
| 082 |
_a658.8 _bNOU |
||
| 100 | _aNoureen Muzaffar (6835) | ||
| 245 | _aInvestigating the impact of green advertising and environmental knowledge on green purchase intention through mediating and moderating mechanisms | ||
| 260 |
_aIslamabad _b(unpublished) _c2025 |
||
| 300 |
_axvi, 73 p. _b: ill. _c; 30 cm. _e+ CD |
||
| 500 | _aSubmitted in fulfillment of the requirements for the degree of Master of Science in Marketing to the Faculty of Management Sciences. | ||
| 500 | _aIncludes bibliographical references | ||
| 500 | _aThesis supervisor: Dr. Rimsha Iqbal | ||
| 502 | _aThesis (MS)--Riphah International University, 2025 | ||
| 546 | _aEnglish | ||
| 650 |
_aMarketing _aGreen perceived value _vGreen purchase intention _vSustainable marketing _vGreen attitude _vFMS |
||
| 942 | _cTH | ||
| 999 |
_c62840 _d62840 |
||