000			00618nam a22001697a 4500
005			20260707152831.0
020			_a9780273713913 (pbk)
082			_a658.84 _bUSU
100			_aUsunier, Jean-Claude _aJulie Anne Lee
245			_aMarketing across cultures
260			_aUK _bPearson Education _c2009
300			_axvi, 479 p. _b: ill. _c: 24.5 cm.
500			_aIncludes appendix and index
650			_aCross-Cultural Marketing _aInternational Marketing _vGlobal marketing _vConsumer behavior _vCultural differences _vMarketing communication _vMarket segmentation _vBrand management _vRSBM
942			_cBK
999			_c62851 _d62851