| 000 | 00585nam a22001697a 4500 | ||
|---|---|---|---|
| 005 | 20260707152326.0 | ||
| 020 | _a9781292020037 (pbk) | ||
| 082 |
_a647.940688 _bKOT |
||
| 100 |
_aKotler, Philip R _aJohn T. Bowen _aJames Makens |
||
| 245 | _aMarketing for hospitality and tourism | ||
| 260 |
_aUSA _bPearson _c2014 |
||
| 300 |
_aii, 629 p. _b: ill. _c; 27.5 cm. |
||
| 500 | _aIncludes index | ||
| 650 |
_aHospitality and Tourism Management _aCustomer relationship management (CRM) _vDestination marketing _vTourism promotion _vMarket segmentation _vRSBM |
||
| 942 | _cBK | ||
| 999 |
_c62855 _d62855 |
||