| 000 | 00665nam a22001697a 4500 | ||
|---|---|---|---|
| 005 | 20260713125323.0 | ||
| 020 | _a9781292156156 (pbk) | ||
| 082 |
_a338.4791 _bMAR |
||
| 100 |
_aPhilip Kotler _aJohn T. Bowen _aJames C. Makens _aSeyhmus Baloglu |
||
| 245 | _aMarketing for hospitality and tourism | ||
| 260 |
_aMalaysia _bPearson _c2017 |
||
| 300 |
_a680 p. _b: ill. _c; 27.5 cm. |
||
| 500 | _aIncludes glossary and index | ||
| 650 |
_aHospitality Management _aTourism Management _vHotel management _vFood and beverage management _vHotel marketing _vHospitality leadership _vService quality _vCustomer satisfaction _vHotel accounting _vRICH |
||
| 942 | _cBK | ||
| 999 |
_c62870 _d62870 |
||