| 000 | 00614nam a22001577a 4500 | ||
|---|---|---|---|
| 005 | 20260714120609.0 | ||
| 020 | _a9780275992828 (hb) | ||
| 082 |
_a658.8343 _bMIC |
||
| 100 |
_aMichman, Ronald D _aEdward M. Mazze |
||
| 245 |
_aThe affluent consumer _b: marketing and selling the luxury lifestyle |
||
| 260 |
_aUSA _bPraeger Publishers _c2006 |
||
| 300 |
_ax, 194 p. _b: ill. _c; 24 cm. |
||
| 500 | _aIncludes notes, selected bibliography and index | ||
| 650 |
_aMarketing _aLuxury Brand Management _vValue perception _vPurchasing behavior _vRelationship marketing _vWealthy customers _vLuxury services _vRSBM |
||
| 942 | _cBK | ||
| 999 |
_c62889 _d62889 |
||