000 00614nam a22001577a 4500
005 20260714120609.0
020 _a9780275992828 (hb)
082 _a658.8343
_bMIC
100 _aMichman, Ronald D
_aEdward M. Mazze
245 _aThe affluent consumer
_b: marketing and selling the luxury lifestyle
260 _aUSA
_bPraeger Publishers
_c2006
300 _ax, 194 p.
_b: ill.
_c; 24 cm.
500 _aIncludes notes, selected bibliography and index
650 _aMarketing
_aLuxury Brand Management
_vValue perception
_vPurchasing behavior
_vRelationship marketing
_vWealthy customers
_vLuxury services
_vRSBM
942 _cBK
999 _c62889
_d62889