000 00605nam a22001577a 4500
005 20260716143747.0
020 _a9781119406334 (hb)
082 _a658.8002
_bSTE
100 _aSterne, Jim
245 _aArtificial intelligence for marketing
_b: practical applications
260 _aNew Jersey
_bJohn Wiley and Sons
_c2017
300 _axix, 344 p,
_b: ill.
_c: 24 cm.
500 _aIncludes bibliographical references and index.
650 _aManagement sciences
_aMarketing applications
_vAutomatic marketing
_vDatabases marketing
_vMarketing problems
_vMarketing strategies
_vMarketing plan
_vRSBM
942 _cBK
999 _c62940
_d62940