| 000 | 00605nam a22001577a 4500 | ||
|---|---|---|---|
| 005 | 20260716143747.0 | ||
| 020 | _a9781119406334 (hb) | ||
| 082 |
_a658.8002 _bSTE |
||
| 100 | _aSterne, Jim | ||
| 245 |
_aArtificial intelligence for marketing _b: practical applications |
||
| 260 |
_aNew Jersey _bJohn Wiley and Sons _c2017 |
||
| 300 |
_axix, 344 p, _b: ill. _c: 24 cm. |
||
| 500 | _aIncludes bibliographical references and index. | ||
| 650 |
_aManagement sciences _aMarketing applications _vAutomatic marketing _vDatabases marketing _vMarketing problems _vMarketing strategies _vMarketing plan _vRSBM |
||
| 942 | _cBK | ||
| 999 |
_c62940 _d62940 |
||