| 000 | 00618nam a22001577a 4500 | ||
|---|---|---|---|
| 005 | 20260716125918.0 | ||
| 020 | _a9780415721127 (pbk) | ||
| 082 |
_a658.827 _bCOR |
||
| 100 |
_aT C Melewar (editor) _aS F Syed Alwi (editor) |
||
| 245 |
_aCorporate branding _b: areas, arenas and approaches |
||
| 260 |
_aNew York _bRoutledge Taylor and Francis Group _c2015 |
||
| 300 |
_axxiii, 261 p. _c; 23.2 cm. _b; ill. |
||
| 500 | _aIncludes bibliographical references and index. | ||
| 650 |
_aManagement sciences _aCorporate branding _vSales promotion _vGlobal branding _vBrand value _vTrademarks _aMarketing _vPlanning _vRSBM |
||
| 942 | _cBK | ||
| 999 |
_c62948 _d62948 |
||