| 000 | 00549nam a22001577a 4500 | ||
|---|---|---|---|
| 005 | 20260717110346.0 | ||
| 020 | _a9781847202406 (hb) | ||
| 082 |
_a658.816 _bHAN |
||
| 100 | _aVithala R. Rao | ||
| 245 | _aHandbook of pricing research in marketing | ||
| 260 |
_aUK _bEdward Elgar _c2009 |
||
| 300 |
_axxi, 593 p. _b: ill. _c; 25 cm. |
||
| 500 | _aIncludes bibliographical references and index. | ||
| 650 |
_aManagement sciences _aMarketing _aResearch marketing _vMarketing mix _vPricing decisions _vNational brands _vRevenue management _vRSBM |
||
| 942 | _cBK | ||
| 999 |
_c63010 _d63010 |
||