| 000 | 00612nam a22001697a 4500 | ||
|---|---|---|---|
| 005 | 20260720141103.0 | ||
| 020 | _a9780199659531 (pbk) | ||
| 082 |
_a658.8 _bBAI |
||
| 100 |
_aBaines, Paul _aChris Fill |
||
| 245 | _aMarketing | ||
| 260 |
_aUnited Kingdom _bOxford University Press, Oxford _c2014 |
||
| 300 |
_axxviii, 737 p. _b: ill., Col., _c ; 27 cm |
||
| 500 | _aIncludes bibliographical references and index. | ||
| 650 |
_aManagement sciences _aBusiness management _vMarketing fundamentals _vMarketing management _vMarketing principles _vConsumer behaviour _vMarketing mix _vRSBM |
||
| 942 | _cBK | ||
| 999 |
_c63070 _d63070 |
||