000			00620nam a22001577a 4500
005			20260721111706.0
020			_a9781599048130 (hb)
082			_a658.872 _bBAN
100			_aBandyopadhyay, Subir
245			_aContemporary research in E-branding
260			_aUSA _bInformation Science Reference _c2009
300			_axix, 358 p. _b: ill. _c; 28 cm.
500			_aIncludes appendix, references, about the contributors and index
650			_aMarketing _vE-branding _vInternet marketing _vDigital marketing _vOnline branding _vBrand management _vE-commerce _vWeb marketing _vElectronic business _vBrand equity _vRSBM
942			_cBK
999			_c63107 _d63107