000 00651nam a22001697a 4500
005 20260724153140.0
020 _a9780415533379 (pbk)
082 _a658.872
_bCHA
100 _aChaffey, Dave
_aPR Smith
245 _aEmarketing excellence
_b: planning and optimizing your digital marketing
260 _aUnited kingdom
_bRoutledge
_c2013
300 _axxi, 613 p.
_b: ill., Col.,
_c; 24.5 cm.
500 _aIncludes bibliographical references, glossary and index.
650 _aManagement sciences
_aInternet marketing
_vSocial media marketing
_vElectronic commerce
_vOnline advertising
_vWeb analytics
_vE-marketing
_vRSBM
942 _cBK
999 _c63175
_d63175