| 000 | 00651nam a22001697a 4500 | ||
|---|---|---|---|
| 005 | 20260724153140.0 | ||
| 020 | _a9780415533379 (pbk) | ||
| 082 |
_a658.872 _bCHA |
||
| 100 |
_aChaffey, Dave _aPR Smith |
||
| 245 |
_aEmarketing excellence _b: planning and optimizing your digital marketing |
||
| 260 |
_aUnited kingdom _bRoutledge _c2013 |
||
| 300 |
_axxi, 613 p. _b: ill., Col., _c; 24.5 cm. |
||
| 500 | _aIncludes bibliographical references, glossary and index. | ||
| 650 |
_aManagement sciences _aInternet marketing _vSocial media marketing _vElectronic commerce _vOnline advertising _vWeb analytics _vE-marketing _vRSBM |
||
| 942 | _cBK | ||
| 999 |
_c63175 _d63175 |
||