| 000 | 00594nam a22001577a 4500 | ||
|---|---|---|---|
| 005 | 20260729164734.0 | ||
| 020 | _a9780750683494 (pbk) | ||
| 082 |
_a658.827 _bDIN |
||
| 100 | _aDinnie, Keith | ||
| 245 |
_aNation branding _b: concepts, issues, practice |
||
| 260 |
_aUnited Kingdom _bButterworth-Heinemann _c2009 |
||
| 300 |
_axxiv, 264 p. _b: ill. _c; 24.5 cm. |
||
| 500 | _aIncludes bibliographical references, glossary and index. | ||
| 650 |
_aManagement sciences _aBrand management _vBrand communications _vBranding project _vOperational plan _vSuccessful brand _vMarketing plan _vRSBM |
||
| 942 | _cBK | ||
| 999 |
_c63302 _d63302 |
||